Should the customer lifetime period be capped at five years? Can a customer lifetime period more than five years? The customer lifetime value template provided on...
Tag: data mining
Retention Costs in CLV What are retention costs in the customer lifetime value calculation? Retention costs are the marketing costs (or marketing investments) that...
Increasing Customer Revenue Over Time One of the key goals of measuring customer lifetime value is to track the average value over time and...
Calculating WOM in Customer Lifetime Value Word-of-mouth delivers “free” new customers As discussed in the article on word-of-mouth (WOM) benefits, leveraging customer referrals provides a...
What is a customer data platform? How is it different from a DMP or CRM? Modern marketing relies on data, we can all agree....
Developing to Developed: The Evolution of Credit Risk Strategies In terms of credit risk strategy, the lending markets in America and Britain undoubtedly lead the...
The Theory of Constraints as a Metaphor for Credit Limit Management When a manufacturer wishes to improve the efficiency of their operation they can turn...
Using Profit Model Analytics to Align Team Goals One of the business world’s most repeated truisms is that you get what you measure. So it stands...
The Very Basics of Scorecards First things first, I am by no means a scorecard technician. I do not know how to build a scorecard...
