Customer Journey Mapping (CJM) CJM a Helpful Analytical Tool for CLV Customer journey mapping is a common analytical approach to understand the steps, processes, interactions,...
Tag: excel template
Free CLV Excel Template Free CLV Excel Template (free-clv-template-for-download) How to Use the Free Customer Lifetime Value (CLV) Template There are four steps to...
What is Customer Equity? Defining Customer Equity Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each...
