Retention Costs in CLV What are retention costs in the customer lifetime value calculation? Retention costs are the marketing costs (or marketing investments) that...
Tag: data
Increasing Customer Revenue Over Time One of the key goals of measuring customer lifetime value is to track the average value over time and...
Calculating WOM in Customer Lifetime Value Word-of-mouth delivers “free” new customers As discussed in the article on word-of-mouth (WOM) benefits, leveraging customer referrals provides a...
Understanding overfitting: an inaccurate meme in Machine Learning Preamble There is a lot of confusion among practitioners regarding the concept of overfitting. It seems like,...
Clever Methods of Overfitting “Overfitting” is traditionally defined as training some flexible representation so that it memorizes the data but fails to predict well...
Cobra Effect How to avoid unintended consequences when setting goals As a leader, setting and communicating goals for your team is crucial for building...
Survivorship Bias – Abraham Wald and the Missing Bullet Holes Jul 15, 2016·10 min read An excerpt from How Not To Be Wrong by Jordan Ellenberg...
Scientific method: Statistical errors P values, the ‘gold standard’ of statistical validity, are not as reliable as many scientists assume. Credit: DALE EDWIN MURRAY For...
How to avoid P Hacking and false positives in research studies There is a replicability crisis in science – unidentified “false positives” are pervading...
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