Profit Model Analytics – A Banking Example The goal of every business is to make a profit and so, by extension, the goal of every...
Tag: data mining
Exposure Management Exposure management is, in simple terms, the active management of credit limits and balances. There is however, buried in this simplicity, a more...
Balance Growth Strategies Building Revolving Balances Typically, a lender assumes a fixed amount of risk when a revolving credit limit is offered to a...
A Generic Credit Card Profit Model Probably the most common credit card business model is for customers to be charged a small annual fee in return for which...
Existing Customer CLV Formula A fairly standard CLV formula that you will find for measuring the lifetime value of existing customers is: CLV =...
Main CLV Formula Let’s look at the main CLV formula is two ways – the first way in words and then as a CLV equation (see...
Simple CLV Formula There are two main approaches to calculating customer lifetime value. This article discusses the simple approach to calculating customer lifetime value – which...
Definition of customer lifetime value What is Customer lifetime value? Customer lifetime value is a measure of customer profitability over time. To help explain...
How to calculate customer lifetime value (CLV) for a bank Having had a corporate background in banking, I found that customer lifetime value was...
Predicting CLV (demo Python) Customer Lifetime Value prediction The problem In this notebook we look at the data we got via this Kaggle dataset (CreditCard_dataset)....
