Marketing ROI and CLV CLV and Marketing ROI As discussed in the article on the growing importance of marketing metrics, more and more marketers are...
Tag: CLV
Customer Revenues Increasing customer revenues: A key marketing goal Many marketers focus on growing revenue and most companies will have sales or market share...
Customer acquisition cost formula in CLV In the customer lifetime value calculation, average customer acquisition costs are deducted from the customer’s profit contribution over...
Examples of Customer Acquisition Costs in CLV What are customer acquisition costs? Many people assume that acquisition costs are only the promotional expenses used to attract...
The Leaky Bucket Theory The Leaky Bucket Theory or Analogy? The leaky bucket theory is more of an analogy than a theory. It is...
Customer lifetime value – does the average lifetime period make sense? Perhaps one of the confusing aspects of calculating customer lifetime value (CLV) is working out...
Relationship between CRM and CLV CLV and Customer Relationship Management (CRM) The customer lifetime value equation essentially views a customer as an income stream. So instead...
Should the customer lifetime period be capped at five years? Can a customer lifetime period more than five years? The customer lifetime value template provided on...
Retention Costs in CLV What are retention costs in the customer lifetime value calculation? Retention costs are the marketing costs (or marketing investments) that...
Increasing Customer Revenue Over Time One of the key goals of measuring customer lifetime value is to track the average value over time and...
