What is a KPI? | A complete guide to Key Performance Indicators KPI meaning A Key Performance Indicator (KPI) is a quantifiable measure of...
Tag: data
90+ KPI examples to keep your company on track Making business decisions hinges on knowing how your teams and products are performing. And that...
Free CLV Excel Template Free CLV Excel Template (free-clv-template-for-download) How to Use the Free Customer Lifetime Value (CLV) Template There are four steps to...
Excellent Analytics Tip #22: Calculate Return On Analytics Investment! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data...
What Discount Rate Should Be Used? Choosing a Discount Rate for CLV It would be difficult to argue for a discount rate of any...
What is Customer Equity? Defining Customer Equity Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each...
The Role of the Discount Rate in CLV What does a discount rate do? Discount rate converts future cash flows (that is revenue/profits) into...
Reconciling Customer Lifetime Value with Total Profits The accounting challenge of customer lifetime value One of the key challenges with communicating the benefits of...
Customer Lifetime Value (CLV) may be more appropriate than Marketing ROI Using CLV to determine Marketing ROI Let’s assume that: the average customer acquisition cost for...
Word-of-mouth Benefits for CLV Word-of-mouth benefits when calculating customer lifetime value Customers may also become more profitable over time as they become advocates the...
