Word-of-mouth Benefits for CLV Word-of-mouth benefits when calculating customer lifetime value Customers may also become more profitable over time as they become advocates the...
Tag: data mining
Marketing Goals and Budgets with CLV Balance of short-term and long-term marketing objectives Because the full customer lifetime value calculation utilizes an appropriate discount...
Increasing the Customer Lifetime Period How to increase the customer lifetime period One way of increasing customer lifetime value (CLV) is to undertake marketing...
Marketing ROI and CLV CLV and Marketing ROI As discussed in the article on the growing importance of marketing metrics, more and more marketers are...
Customer Revenues Increasing customer revenues: A key marketing goal Many marketers focus on growing revenue and most companies will have sales or market share...
Customer acquisition cost formula in CLV In the customer lifetime value calculation, average customer acquisition costs are deducted from the customer’s profit contribution over...
Examples of Customer Acquisition Costs in CLV What are customer acquisition costs? Many people assume that acquisition costs are only the promotional expenses used to attract...
The Leaky Bucket Theory The Leaky Bucket Theory or Analogy? The leaky bucket theory is more of an analogy than a theory. It is...
Customer lifetime value – does the average lifetime period make sense? Perhaps one of the confusing aspects of calculating customer lifetime value (CLV) is working out...
Relationship between CRM and CLV CLV and Customer Relationship Management (CRM) The customer lifetime value equation essentially views a customer as an income stream. So instead...
