Calculating WOM in Customer Lifetime Value Word-of-mouth delivers “free” new customers As discussed in the article on word-of-mouth (WOM) benefits, leveraging customer referrals provides a...
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Understanding overfitting: an inaccurate meme in Machine Learning Preamble There is a lot of confusion among practitioners regarding the concept of overfitting. It seems like,...
Clever Methods of Overfitting “Overfitting” is traditionally defined as training some flexible representation so that it memorizes the data but fails to predict well...
Cobra Effect How to avoid unintended consequences when setting goals As a leader, setting and communicating goals for your team is crucial for building...
Scientific method: Statistical errors P values, the ‘gold standard’ of statistical validity, are not as reliable as many scientists assume. Credit: DALE EDWIN MURRAY For...
How to avoid P Hacking and false positives in research studies There is a replicability crisis in science – unidentified “false positives” are pervading...
Source: https://www.youtube.com/watch?v=5xw_OjVx5gQ Data Governance Data Architecture Data Development Data Operations Data Security Reference & Master Data Data Warehouse & BI Documents...
Cherry picking of data 25 July 2016 by Tejvan Pettinger Cherry picking of data means we look for particular data and statistics that help to illustrate...
Misrepresenting Climate Science: Cherry-Picking Data to Hide the Disappearance of Arctic Ice As the climate science continues to strengthen, and as the observational data...
What is a customer data platform? How is it different from a DMP or CRM? Modern marketing relies on data, we can all agree....
