Data fallacies Statistical fallacies are common tricks data can play on you, which lead to mistakes in data interpretation and analysis. Explore some common...
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Customer Journey Mapping (CJM) CJM a Helpful Analytical Tool for CLV Customer journey mapping is a common analytical approach to understand the steps, processes, interactions,...
Activation Rate What is activation rate? Activation rate measures the percentage of people who successfully complete a certain milestone in your onboarding process. The...
Executive dashboards: Which metrics should you track and why? You want to grow and strengthen your company, but you can’t do that if all...
RFM Analysis for successful Customer Segmentation Congratulations! You’ve reached the ultimate resource about RFM analysis on the internet. Most other articles you’d find on...
What is a KPI? | A complete guide to Key Performance Indicators KPI meaning A Key Performance Indicator (KPI) is a quantifiable measure of...
90+ KPI examples to keep your company on track Making business decisions hinges on knowing how your teams and products are performing. And that...
Free CLV Excel Template Free CLV Excel Template (free-clv-template-for-download) How to Use the Free Customer Lifetime Value (CLV) Template There are four steps to...