{"id":2554,"date":"2025-01-25T15:56:17","date_gmt":"2025-01-25T08:56:17","guid":{"rendered":"https:\/\/mintea.blog\/?p=2554"},"modified":"2025-01-25T15:57:09","modified_gmt":"2025-01-25T08:57:09","slug":"2554","status":"publish","type":"post","link":"https:\/\/mintea.blog\/?p=2554","title":{"rendered":"9 dashboard design principles &#8211; see them in action with real examples"},"content":{"rendered":"<h1><strong>9 dashboard design principles: see them in action with real examples<\/strong><\/h1>\n<p>Dashboard design principles are all very well, but what do they look like in practice?<\/p>\n<p>This blog will walk you through nine golden rules, with a real-life dashboard example for each. Here\u2019s a preview:<\/p>\n<p>\uf0b7 <a href=\"https:\/\/www.geckoboard.com\/blog\/9-dashboard-design-principles-see-them-in-action-with-real-examples\/#decide-what-you-want-your-dashboard-to-do\">Decide what you want your dashboard to do<\/a><\/p>\n<p>\uf0b7 <a href=\"https:\/\/www.geckoboard.com\/blog\/9-dashboard-design-principles-see-them-in-action-with-real-examples\/#only-include-what-matters\">Only include what matters<\/a><\/p>\n<p>\uf0b7 <a href=\"https:\/\/www.geckoboard.com\/blog\/9-dashboard-design-principles-see-them-in-action-with-real-examples\/#use-size-and-position-to-make-priorities-clear\">Use size and position to make priorities clear<\/a><\/p>\n<p>\uf0b7 <a href=\"https:\/\/www.geckoboard.com\/blog\/9-dashboard-design-principles-see-them-in-action-with-real-examples\/#give-your-numbers-a-frame-of-reference\">Give your numbers a frame of reference<\/a><\/p>\n<p>\uf0b7 <a href=\"https:\/\/www.geckoboard.com\/blog\/9-dashboard-design-principles-see-them-in-action-with-real-examples\/#group-connected-metrics\">Group connected metrics<\/a><\/p>\n<p>\uf0b7 <a href=\"https:\/\/www.geckoboard.com\/blog\/9-dashboard-design-principles-see-them-in-action-with-real-examples\/#keep-it-uniform\">Keep it uniform<\/a><\/p>\n<p>\uf0b7 <a href=\"https:\/\/www.geckoboard.com\/blog\/9-dashboard-design-principles-see-them-in-action-with-real-examples\/#label-things-clearly-for-your-team\">Label things clearly for your team<\/a><\/p>\n<p>\uf0b7 <a href=\"https:\/\/www.geckoboard.com\/blog\/9-dashboard-design-principles-see-them-in-action-with-real-examples\/#round-your-numbers\">Round your numbers<\/a><\/p>\n<p>\uf0b7 <a href=\"https:\/\/www.geckoboard.com\/blog\/9-dashboard-design-principles-see-them-in-action-with-real-examples\/#keep-developing-your-dashboard\">Keep developing your dashboard<\/a><\/p>\n<p>By following these simple steps you can create a dashboard that&#8217;s clear and effective. And you don&#8217;t need to be a designer to make yours look great.<\/p>\n<p>Enjoy building!<\/p>\n<p>1. Decide what you want your dashboard to do<\/p>\n<p>Before you start building your dashboard, decide what it\u2019s for, and who it\u2019s for.<\/p>\n<p>Will the whole company be looking at it, or just one team? And what actions do you want people to take after looking at it?<\/p>\n<p>Maybe you want to rally your team around a specific goal, and show them their impact. Perhaps you want problems to be spotted faster. Or maybe you just want to be more transparent about what\u2019s happening in your business.<\/p>\n<p>These are just some of the use-cases illustrated in this post. For more, check out our\u00a0<a href=\"https:\/\/www.geckoboard.com\/dashboard-examples\/\">full gallery of dashboard examples<\/a>.<\/p>\n<p>2. Only include what matters<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"760\" class=\"wp-image-2555\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/company-milestones-dashboard-by-silbo-contains-s.jpeg\" alt=\" company milestones dashboard by Silbo. Contains sample data. \" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/company-milestones-dashboard-by-silbo-contains-s.jpeg 1270w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/company-milestones-dashboard-by-silbo-contains-s-300x180.jpeg 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/company-milestones-dashboard-by-silbo-contains-s-1024x613.jpeg 1024w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/company-milestones-dashboard-by-silbo-contains-s-768x460.jpeg 768w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><em>\u00a0Company milestones dashboard example by Silbo. Contains sample data.\u00a0<\/em><\/p>\n<p><a href=\"https:\/\/www.geckoboard.com\/dashboard-examples\/company\/company-milestones-dashboard\/\">Learn more about this company milestones dashboard example and metrics<\/a><\/p>\n<p>A dashboard isn\u2019t like a noticeboard where you share anything interesting. It should only include things that really matter to your business.<\/p>\n<p>If you have goals and KPIs then these are a great place to start. Just make sure that they support your overall objective (for detailed advice on this, see our articles on\u00a0<a href=\"https:\/\/www.geckoboard.com\/blog\/how-to-set-meaningful-and-effective-kpis\/\">defining KPIs<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.geckoboard.com\/best-practice\/goals\/\">SMART goal-setting<\/a>).<\/p>\n<p>Following this principle, Silbo\u2019s dashboard example is super simple with four key goals that matter to the whole company. For other KPIs they have separate dashboards, rather than trying to squeeze them all onto one.<\/p>\n<p>You might display more information than Silbo and that\u2019s fine, as long as it\u2019s important and reflects your overall purpose.<\/p>\n<p>3. Use size and position to make priorities clear<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"760\" class=\"wp-image-2556\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall.jpeg\" alt=\"Graphical user interface\n\nDescription automatically generated\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall.jpeg 1270w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-300x180.jpeg 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-1024x613.jpeg 1024w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-768x460.jpeg 768w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><em>A real-time customer support dashboard example by JustPark. Contains sample data.<\/em><\/p>\n<p><a href=\"https:\/\/www.geckoboard.com\/dashboard-examples\/support\/real-time-customer-support-overview-dashboard\/\">Learn more about this real-time customer support dashboard example and metrics<\/a><\/p>\n<p>Anything you include on your dashboard should be important, but some things will be slightly less important than others. To make priorities clear to your team, you can use size and position.<\/p>\n<p>Your most important metric should go in the top left corner where the eyes go first. If you have room, you can also make your most important metric bigger than the others.<\/p>\n<p>In textbook style, JustPark displays Today\u2019s\u00a0<a href=\"https:\/\/www.geckoboard.com\/best-practice\/kpi-examples\/customer-satisfaction-csat\/?filter=customer-support%20)\">CSAT (Customer Satisfaction)<\/a>\u00a0top left. And they\u2019ve devoted an entire column to various aspects of Customer Satisfaction as this is the metric they\u2019re most passionate about.<\/p>\n<p>4. Give your numbers a frame of reference<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"760\" class=\"wp-image-2557\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-1.jpeg\" alt=\"Graphical user interface\n\nDescription automatically generated\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-1.jpeg 1270w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-1-300x180.jpeg 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-1-1024x613.jpeg 1024w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-1-768x460.jpeg 768w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><em>A CEO dashboard example by Geckoboard. Contains sample data.<\/em><\/p>\n<p><a href=\"https:\/\/www.geckoboard.com\/dashboard-examples\/company\/ceo-dashboard\/\">Learn more about this CEO dashboard example and metrics<\/a><\/p>\n<p>Some numbers need a yardstick so your team can tell if they\u2019re good or bad. An obvious one to add is past data.<\/p>\n<p>Take the above dashboard example. To help teams understand Signups, we\u2019ve added past data in the form of:<\/p>\n<ul>\n<li>A line graph showing Daily Signups for the past 30 days compared with the previous month<\/li>\n<li>A number widget showing Total Signups for the past 30 days \u2013 also with a comparison to the previous month<\/li>\n<\/ul>\n<p>Aside from past data, you could also display an\u00a0<strong>average<\/strong>\u00a0for extra context. Or, if you\u2019ve set a goal you could display the\u00a0<strong>target\u00a0<\/strong>as a yardstick, alongside your current progress.<\/p>\n<p>We&#8217;ve given CSAT a target of 100% on our dashboard. And, for added context, we&#8217;ve set a\u00a0<strong>warning state<\/strong>\u00a0which alerts teams when CSAT is below a set threshold so they can spot problems faster.<\/p>\n<p>5. Group connected metrics<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"760\" class=\"wp-image-2558\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-4.jpeg\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-4.jpeg 1270w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-4-300x180.jpeg 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-4-1024x613.jpeg 1024w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-4-768x460.jpeg 768w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><em>A sales contest and performance metrics dashboard example by Wordstream. Contains sample data.<\/em><\/p>\n<p><a href=\"https:\/\/www.geckoboard.com\/dashboard-examples\/marketing-sales\/sales-contest-performance-metrics-dashboard\/\">Learn more about this sales contest and performance metrics dashboard example<\/a><\/p>\n<p>Grouping related metrics logically helps teams find what they need at a glance. It also gives your dashboard a pleasing zen-feel.<\/p>\n<p>In Wordstream\u2019s sales dashboard example, they\u2019ve created groups for different projects, and they\u2019ve given each a clear label so they\u2019re easy to spot.<\/p>\n<p>There are lots of different ways to group your data e.g. by metric, product, brand, campaign, region, or time period. Whatever makes the most sense for your team.<\/p>\n<p>6. Keep it uniform<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"760\" class=\"wp-image-2559\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-2.jpeg\" alt=\"Graphical user interface\n\nDescription automatically generated\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-2.jpeg 1270w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-2-300x180.jpeg 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-2-1024x613.jpeg 1024w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-2-768x460.jpeg 768w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><em>A web analytics dashboard example by Geckoboard. Contains sample data.<\/em><\/p>\n<p><a href=\"https:\/\/www.geckoboard.com\/dashboard-examples\/marketing-sales\/web-analytics-dashboard\/\">Learn more about this web analytics dashboard example and metrics<\/a><\/p>\n<p>If you\u2019re displaying slight variations on the same metric, your dashboard may feel slightly repetitive. It\u2019s tempting to use different chart types and colours just to jazz things up \u2013 but try not to. Your dashboard will be clearer if you use three graph types max, a restrained colour palette, and a consistent layout. It will also look better.<\/p>\n<p>This dashboard example sticks to line and bar charts \u2013 and there&#8217;s a visitor map but only because that&#8217;s the most appropriate visualization. For Users By Channel, we could have used\u00a0<a href=\"https:\/\/www.geckoboard.com\/blog\/pie-charts\/\">The Chart That Must Not Be Mentioned<\/a>\u00a0(the pie chart) but instead we&#8217;ve used a table which is much easier to understand at a glance.<\/p>\n<p>For more detailed advice on visualizations, check out our\u00a0<a href=\"https:\/\/www.geckoboard.com\/best-practice\/data-visualization-tips\/\">data visualization tips<\/a>.<\/p>\n<p>7. Label things clearly for your team<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"760\" class=\"wp-image-2560\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-6.jpeg\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-6.jpeg 1270w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-6-300x180.jpeg 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-6-1024x613.jpeg 1024w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-6-768x460.jpeg 768w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><em>A Google Ads campaign monitoring dashboard example by Geckoboard. Contains sample data.<\/em><\/p>\n<p><a href=\"https:\/\/www.geckoboard.com\/dashboard-examples\/marketing-sales\/google-ads-campaign-monitoring-dashboard\/\">Learn more about this Google Ads campaign dashboard example and metrics<\/a><\/p>\n<p>Labels are an easy way to make your metrics and charts instantly understandable for your team. They should give the necessary context \u2013 like Campaign Performance (this month) \u2013 and make the meaning obvious. But keep them short so they don\u2019t take up useful space on your dashboard.<\/p>\n<p>Abbreviations are also good (as long as your readers get them). For example, this dashboard has CTR instead of Click-through Rate as the marketing team obviously know this acronym.<\/p>\n<p>Another tip is to give your groups headings to avoid repetition. For instance, if you had lots of different metrics for Signups you could group them under the heading \u2018Signups\u2019 rather than repeating the heading for each metric.<\/p>\n<p>8. Round your numbers<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"760\" class=\"wp-image-2561\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-7.jpeg\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-7.jpeg 1270w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-7-300x180.jpeg 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-7-1024x613.jpeg 1024w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/word-image-2554-7-768x460.jpeg 768w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><em>An early-stage startup dashboard example by Geckoboard. Contains sample data.<\/em><\/p>\n<p><a href=\"https:\/\/www.geckoboard.com\/dashboard-examples\/company\/early-stage-startup-dashboard\/\">Learn more about this early-stage startup dashboard example and metrics<\/a><\/p>\n<p>You want stakeholders to know that the information on your dashboard is accurate, so it\u2019s tempting to be ultra-precise with your numbers. For example, you might display your Conversion Rate to 3 decimal places or Revenue to the nearest cent. But this kind of detail just isn\u2019t necessary, and may exaggerate minor changes.<\/p>\n<p>It\u2019s generally best to round your numbers, like we\u2019ve done on this dashboard example for MRR and Widgets Added.<\/p>\n<p>9. Keep developing your dashboard<\/p>\n<p>Building dashboards is easy, but finding the perfect combination of metrics that trigger positive changes is a never-ending quest.<\/p>\n<p>That\u2019s why evolving your dashboard is so important. Keep asking your team which numbers they find useful, and evaluate your approach. A technique that\u2019s successful one day won\u2019t necessarily work in the future.<\/p>\n<p>As an example of dashboard-evolution, Survicate started off with this\u00a0<a href=\"https:\/\/www.geckoboard.com\/dashboard-examples\/company\/saas-company-kpis-summary-dashboard\/\">SaaS company overview dashboard<\/a>, showing core metrics:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"760\" class=\"wp-image-2562\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-3.jpeg\" alt=\"Graphical user interface\n\nDescription automatically generated\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-3.jpeg 1270w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-3-300x180.jpeg 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-3-1024x613.jpeg 1024w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-description-automaticall-3-768x460.jpeg 768w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/> A company overview dashboard example by Survicate. Contains sample data.<\/p>\n<p>Then, as their team grew, they wanted more detailed product metrics so they created a dedicated\u00a0<a href=\"https:\/\/www.geckoboard.com\/dashboard-examples\/product\/SaaS-product-KPIs-dashboard\/\">dashboard for SaaS product KPIs:<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"760\" class=\"wp-image-2563\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-application-description.jpeg\" alt=\"Graphical user interface, application\n\nDescription automatically generated\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-application-description.jpeg 1270w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-application-description-300x180.jpeg 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-application-description-1024x613.jpeg 1024w, https:\/\/mintea.blog\/wp-content\/uploads\/2025\/01\/graphical-user-interface-application-description-768x460.jpeg 768w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><\/p>\n<p>Here are some other situations when you might want to rejig your dashboard or make new ones:<\/p>\n<ul>\n<li>Someone new has started<\/li>\n<li>Your team is easily hitting their goals, or struggling to<\/li>\n<li>You\u2019ve kicked off a new campaign or project<\/li>\n<li>A new season is approaching and your business is seasonal<\/li>\n<\/ul>\n<p>See dashboarding as a fluid process, and learn which metrics work and don&#8217;t work along the way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>9 dashboard design principles: see them in action with real examples Dashboard design principles are all very well, but what do they look like in practice? This blog will walk you through nine golden rules, with a real-life dashboard example for each. Here\u2019s a preview: \uf0b7 Decide what you want your dashboard to do \uf0b7 &hellip; <a href=\"https:\/\/mintea.blog\/?p=2554\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">9 dashboard design principles &#8211; see them in action with real examples<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[32,79,43,26,78],"class_list":["post-2554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookmarked-articles","tag-analytic","tag-bi","tag-dashboard","tag-data","tag-visualization"],"_links":{"self":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/2554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2554"}],"version-history":[{"count":2,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/2554\/revisions"}],"predecessor-version":[{"id":2565,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/2554\/revisions\/2565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/media\/2547"}],"wp:attachment":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}