What is a CMO dashboard?<\/p>\n
Chief Marketing Officers (CMOs) use CMO dashboards to maintain a high level overview of their company\u2019s marketing spending and performance. These will often include long term measures of brand health, as well as key metrics that indicate the success of current marketing initiatives.<\/p>\n
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- CMO dashboard<\/li>\n<\/ol>\n
![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-used-by-cmos-to-track-marke.png\")
<\/a><\/strong><\/p>\nView dashboard<\/a><\/strong><\/p>\n
Create your own<\/a><\/p>\n
This CMO dashboard focuses on three areas. In the first column, the CMO is tracking some important brand health metrics, including the volume of monthly searches for their brand name, the number of mentions of their brand on social media, and their current\u00a0Net Promoter Score<\/strong><\/a>. This gives the CMO an indication of both brand awareness and sentiment, both of which are leading indicators of future commercial success.<\/p>\n
In the central section, the CMO dashboard is tracking metrics related to customers. This includes the average Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Many CMOs and Marketing Directors use the\u00a0LTV:CAC ratio<\/strong><\/a>\u00a0to measure the financial sustainability of their current marketing investment. The principle being that the cost of acquiring a customer should be repaid several times over during the customer lifetime.<\/p>\n
Finally, this dashboard is also reporting on the overall advertising spend this quarter. This dashboard is designed to give a high level overview, whereas the individual performance of these campaigns is likely to be measured by other dashboards used by Marketing Managers, such as a\u00a0digital marketing dashboard<\/strong><\/a>.<\/p>\n
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- Focus area<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Overall marketing performance, marketing spend<\/p>\n
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- Who looks at it?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
CMO, Marketing Director, CEO<\/p>\n
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- How often?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Several times a month<\/p>\n
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- Salesforce<\/a>Databases<\/a>Spreadsheets<\/a>HubSpot<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
What is a digital marketing dashboard?<\/strong><\/h2>\n
Although digital marketing is well known for providing advertisers with a huge volume of reporting data, it can often be difficult to determine (and easily access) the metrics that are most important to you. A digital marketing dashboard provides a single view of the KPIs Digital Marketing Managers need to see, in order to understand their digital marketing campaigns, and take action to optimize performance.<\/p>\n
Digital marketing campaign dashboard<\/strong><\/h2>\n
![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-used-by-digital-marketers-t.png\")
<\/a><\/strong><\/p>\nView dashboard<\/a><\/strong><\/p>\n
Create your own<\/a><\/p>\n
In this dashboard example, the Marketing Manager is tracking the effectiveness of campaigns she is running across Google Ads, Facebook and Instagram. The dashboard tracks budget utilization as well as overall website conversions, including Cost per Conversion. Using this dashboard, she can easily see that Facebook Ads have been underperforming, at over $50 per conversion. She is also able to track other metrics higher up the funnel, such as Cost per Click, to help determine exactly where in the user journey she can be more effective.<\/p>\n
Focus area<\/h3>\n
Cross-channel campaigns, marketing effectiveness<\/p>\n
Who looks at it?<\/h3>\n
Marketing Manager, Digital Manager<\/p>\n
How often?<\/h3>\n
Every day<\/p>\n
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- Google Ads<\/a>Facebook Ads<\/a>Google Analytics<\/a>Instagram<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
What is a web analytics dashboard?<\/strong><\/h2>\n
Webmasters and digital marketers use web analytics dashboards to visualize the performance and health of their website. Although many free tools, such as Google Analytics, give website owners access to a vast array of information, it\u2019s not always easy to present the most important information in an easy-to-digest format. This is where custom KPI dashboards can be most effective.<\/p>\n
Examples of web analytics dashboards<\/strong><\/h4>\n
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- Website KPI dashboard<\/strong><\/a><\/li>\n
- Google Analytics 4<\/strong><\/a><\/li>\n
- Website launch dashboard<\/strong><\/a><\/li>\n<\/ol>\n
Website KPI dashboard<\/strong><\/h2>\n
![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-used-to-track-website-kpis.png\")
<\/a><\/strong><\/p>\nView dashboard<\/a><\/strong><\/p>\n
Create your own<\/a><\/p>\n
This dashboard is designed to visualize how effectively a website is converting traffic. A \u2018goal completion\u2019 occurs when a user submits a lead generation form, which is then processed by one of the Sales Managers.<\/p>\n
In this example, the Marketing Manager can quickly and easily see that conversions have dropped significantly in the past month. This is despite the number of website sessions remaining constant. It\u2019s possible that something on the website is preventing the users from converting, such as a slow loading landing page, or a broken form.<\/p>\n
This dashboard is also tracking engagement metrics, such as bounce rate and session duration, in order to show how effective the site is at maintaining users\u2019 interest and attention.<\/p>\n
Focus area<\/h3>\n
Conversion rates, website engagement<\/p>\n
Who looks at it?<\/h3>\n
Webmaster, Marketing Manager<\/p>\n
How often?<\/h3>\n
Every day<\/p>\n
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- Google Analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
What is an ecommerce dashboard?<\/strong><\/h2>\n
Successful ecommerce businesses need to optimize every stage of the customer journey, from first touch to purchase. Ecommerce dashboards aggregate the most important performance metrics, so online sellers can track their progress and quickly respond to any changes.<\/p>\n
Examples of ecommerce dashboards<\/strong><\/h4>\n
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- Ecommerce KPI dashboard<\/strong><\/a><\/li>\n
- Shopify and Facebook Ads dashboard<\/strong><\/a><\/li>\n<\/ol>\n
Ecommerce KPI dashboard<\/strong><\/h2>\n
![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-used-to-track-ecommerce-sal.png\")
<\/a><\/strong><\/p>\nView dashboard<\/a><\/strong><\/p>\n
Create your own<\/a><\/p>\n
This dashboard takes many of its metrics directly from\u00a0Shopify<\/strong><\/a>, which the store owner uses as their primary ecommerce platform. Not only is it important for the seller to track total revenue and orders, but also health metrics such as\u00a0Average Order Value<\/strong><\/a>, and Profit Margin.<\/p>\n
This seller has also included a Profit & Loss statement, detailing various business costs incurred last month. These metrics are not tracked in Shopify. But by using a data dashboard, they can display these important metrics alongside the Shopify data, even though they come from different sources.<\/p>\n
Focus area<\/h3>\n
Revenue, orders, business health<\/p>\n
Who looks at it?<\/h3>\n
Owner, CEO, Marketing Director<\/p>\n
How often?<\/h3>\n
Every day<\/p>\n
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- Shopify<\/a>Google Sheets<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Shopify and Facebook Ads dashboard<\/strong><\/h2>\n
![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-reporting-on-shopify-sales.png\")
<\/a><\/strong><\/p>\nView dashboard<\/a><\/strong><\/p>\n
Create your own<\/a><\/p>\n
This seller\u2019s ecommerce business has a strong focus on\u00a0Facebook Ads<\/strong><\/a>, as the driver of new sales. This dashboard takes data from both the online store (Shopify) as well as Facebook, so the seller has a clear view of the performance of both platforms.<\/p>\n
Focus areas<\/h3>\n
Ad performance, revenue<\/p>\n
Who looks at it?<\/h3>\n
Owner, Social Media Manager, Marketing Director<\/p>\n
How often?<\/h3>\n
Every day<\/p>\n
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- Shopify<\/a>Facebook Ads<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
What is a social media monitoring dashboard?<\/strong><\/h2>\n
Social media monitoring dashboards visualize important performance metrics for a brand\u2019s marketing efforts on social media. This includes followership, organic performance, the performance of paid advertising, and the visibility of their brand through 3rd party content and discussions (otherwise known as social listening).<\/p>\n
Examples of social media monitoring dashboards<\/strong><\/h4>\n
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- Social media overview<\/strong><\/a><\/li>\n
- Twitter dashboard<\/strong><\/a><\/li>\n
- Instagram dashboard<\/strong><\/a><\/li>\n
- LinkedIn dashboard<\/strong><\/a><\/li>\n<\/ol>\n
Social media overview<\/strong><\/h2>\n
![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-used-by-track-social-media.png\")
<\/a><\/strong><\/p>\nView dashboard<\/a><\/strong><\/p>\n
Create your own<\/a><\/p>\n
This dashboard shows how a KPI dashboard can bring together and display performance data from multiple social media channels. Not only is it tracking the number of followers the company has on each platform, but also how its advertising campaigns have performed over the last seven days.<\/p>\n
Furthermore, in the line chart, we can see the effects of their social media marketing, which is visualizing data from Google Analytics that shows traffic acquired from the different social media platforms this month.<\/p>\n
Focus area<\/h3>\n
Followers, traffic from social<\/p>\n
Who looks at it?<\/h3>\n
Social Media Manager, Marketing Manager, Marketing Director<\/p>\n
How often?<\/h3>\n
Several times a week<\/p>\n
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- Facebook<\/a>Instagram<\/a>LinkedIn<\/a>Twitter<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Twitter dashboard<\/strong><\/h2>\n
![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-showing-twitter-metrics.png\")
<\/a><\/strong><\/p>\nView dashboard<\/a><\/strong><\/p>\n
Create your own<\/a><\/p>\n
This dashboard focuses on the company\u2019s\u00a0Twitter<\/strong><\/a>\u00a0performance. We can see the number of website sessions and conversions generated by Twitter traffic. We can also see the number of people following both the company Twitter account, and the CEO\u2019s Twitter account, including some recent mentions.<\/p>\n
Focus areas<\/h3>\n
Conversions from Twitter, recent Twitter activity<\/p>\n
Who looks at it?<\/h3>\n
Social Media Manager, Marketing Manager<\/p>\n
How often?<\/h3>\n
Several times a day<\/p>\n
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- Twitter<\/a>Google Analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Instagram dashboard<\/strong><\/h2>\n
![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-showing-instagram-metrics.png\")
<\/a><\/strong><\/p>\nView dashboard<\/a><\/strong><\/p>\n
Create your own<\/a><\/p>\n
This dashboard focuses on\u00a0Instagram<\/strong><\/a>\u00a0performance. Like the Twitter dashboard, it displays metrics such as followers and website traffic, in addition to metrics tracking the performance of the most recent post.<\/p>\n
Instagram is a popular platform for influencer marketing. Here we can see that the Marketing Manager who uses the dashboard is also tracking the success of various influencer campaigns, in the form of revenue generated from promo codes. Promo codes are a popular way to provide influencers with an exclusive \u2018incentive\u2019 for their followers, but also have the dual purpose of being able to track the ROI for each individual influencer campaign.<\/p>\n
Focus areas<\/h3>\n
Instagram performance, influencer campaigns<\/p>\n
Who looks at it?<\/h3>\n
Social Media Manager, Marketing Manager<\/p>\n
How often?<\/h3>\n
Every day<\/p>\n
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- Instagram<\/a>Shopify<\/a>Google Analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
LinkedIn dashboard<\/strong><\/h2>\n
![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-showing-linkedin-metrics.png\")
<\/a><\/strong><\/p>\nView dashboard<\/a><\/strong><\/p>\n
Create your own<\/a><\/p>\n
This dashboard focuses on\u00a0LinkedIn<\/strong><\/a>\u00a0marketing, a popular social media platform for B2B marketers. As we have seen, it\u2019s important to not only track your brand\u2019s performance on the platform itself, in the form of organic content and paid advertising, but also the effect that activity generates further down the funnel. Ultimately, this dashboard makes it clear that signups are the\u00a0North Star metric<\/strong><\/a>, indicated by the KPI\u2019s placement in the top left hand corner.<\/p>\n
Focus areas<\/h3>\n
LinkedIn advertising, organic performance<\/p>\n
Who looks at it?<\/h3>\n
Marketing Manager, Social Media Manager, Sales Director<\/p>\n
How often?<\/h3>\n
Several times a week<\/p>\n
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- LinkedIn<\/a>LinkedIn Ads<\/a>Google Analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
What is a Google Ads campaign dashboard?<\/strong><\/h2>\n
Google Ads provides detailed metrics on the performance of ad campaigns for paid search, display and video. However, it is not always easy to visualize this data in a way that it is easy to digest \u2013 especially for team members and managers who don\u2019t regularly use the platform. This problem can be solved by the use of KPI dashboards, which visualize only the most important metrics in a format that is easy to understand.<\/p>\n
Google Ads this month<\/strong><\/h2>\n
![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-used-to-track-google-campai.png\")
<\/a><\/strong><\/p>\nView dashboard<\/a><\/strong><\/p>\n
Create your own<\/a><\/p>\n
This dashboard shows the performance of\u00a0Google Ads<\/strong><\/a>\u00a0over the past month. The dashboard makes it easy to see how the budget is being utilized, and how the campaign is performing overall in terms of clicks and conversions.<\/p>\n
The line charts in the middle split the campaign by ad group. Here we can see that the ad group targeting branded search terms has been performing consistently, but there has been significant improvement in the ad group targeting generic keywords used by small businesses.<\/p>\n
Focus area<\/h3>\n
Campaign performance, conversions<\/p>\n
Who looks at it?<\/h3>\n
Digital Marketing Manager, Marketing Director<\/p>\n
How often?<\/h3>\n
Several times a week<\/p>\n
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- Google Ads<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
What is an email newsletter dashboard?<\/strong><\/h2>\n
Email marketers use newsletter dashboards to track the performance of their email marketing efforts. These dashboards track the performance of individual email campaigns alongside more holistic metrics such as mailing list growth.<\/p>\n
Email marketing dashboard<\/strong><\/h2>\n
- Google Ads<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- LinkedIn<\/a>LinkedIn Ads<\/a>Google Analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- Instagram<\/a>Shopify<\/a>Google Analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- Twitter<\/a>Google Analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- Facebook<\/a>Instagram<\/a>LinkedIn<\/a>Twitter<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- Twitter dashboard<\/strong><\/a><\/li>\n
- Social media overview<\/strong><\/a><\/li>\n
- Shopify<\/a>Facebook Ads<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- Shopify<\/a>Google Sheets<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- Shopify and Facebook Ads dashboard<\/strong><\/a><\/li>\n<\/ol>\n
- Ecommerce KPI dashboard<\/strong><\/a><\/li>\n
- Google Analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- Google Analytics 4<\/strong><\/a><\/li>\n
- Website KPI dashboard<\/strong><\/a><\/li>\n
- Google Ads<\/a>Facebook Ads<\/a>Google Analytics<\/a>Instagram<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- Salesforce<\/a>Databases<\/a>Spreadsheets<\/a>HubSpot<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- How often?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- Who looks at it?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- Focus area<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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![\"Example](\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/09\/example-of-a-dashboard-tracking-newsletter-metrics.png\"){kind=tracking}
<\/a><\/strong><\/p>\n