{"id":2166,"date":"2022-04-28T14:45:51","date_gmt":"2022-04-28T07:45:51","guid":{"rendered":"https:\/\/mintea.blog\/?p=2166"},"modified":"2025-01-22T16:19:38","modified_gmt":"2025-01-22T09:19:38","slug":"2166","status":"publish","type":"post","link":"https:\/\/mintea.blog\/?p=2166","title":{"rendered":"90+ KPI examples to keep your company on track"},"content":{"rendered":"<p>90+ KPI examples to keep your company on track<\/p>\n<p>Making business decisions hinges on knowing how your teams and products are performing. And that knowledge comes from tracking the right key performance indicators (KPIs). But with hundreds of KPI examples to choose from, how do you know which ones are best for your company?<\/p>\n<p>That\u2019s why we made this list. We put together the top 90 KPI examples for multiple use cases, from ecommerce to customer support to finance. Select KPIs based on your industry, and you\u2019ll be set to gauge your company\u2019s performance.<\/p>\n<p>Startup KPIs<\/p>\n<p>Growth-related\u00a0<a href=\"https:\/\/www.geckoboard.com\/blog\/what-is-a-key-performance-indicator-kpi\/\" target=\"_blank\" rel=\"noopener\">key performance indicators<\/a>\u00a0are important for any business, but they\u2019re especially vital for startups. Use short and long-term metrics to monitor your business\u2019 day-to-day health and overall viability.<\/p>\n<p>1. Activation Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0How many users reach an important milestone<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you gauge whether customers are successfully onboarding<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Activation Rate explained\u00a0<\/a><\/p>\n<p>2. Burn Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0How quickly your business is spending money<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you see whether you need to cut back on spending or if you can afford to invest more<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Burn Rate explained\u00a0<\/a><\/p>\n<p>3. Cash Runway<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Uses burn rate and current balance to determine how long your funds will last<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows how soon you need to raise new capital or increase revenue<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Cash Runway explained\u00a0<\/a><\/p>\n<p>4. Customer Churn Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of customers lost in a given time frame<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you gauge customer satisfaction<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Customer Churn Rate explained\u00a0<\/a><\/p>\n<p>5. DAU\/MAU Ratio<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Ratio of daily active users to monthly active users<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows how often people are using your product<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">DAU\/MAU Ratio explained\u00a0<\/a><\/p>\n<p>6. Revenue Growth Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Month-over-month percent increase in revenue<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you see how quickly your startup is growing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Revenue Growth Rate explained\u00a0<\/a><\/p>\n<p>Ecommerce KPIs<\/p>\n<p>Ecommerce is an incredibly competitive field. The best way to help your business thrive is by using data to understand your customers and serve them in the best possible way.<\/p>\n<p>7. Average Order Value<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Average amount a customer spends per order on your site<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Serves as a larger indicator of whether overall profits are increasing or decreasing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Average Order Value explained\u00a0<\/a><\/p>\n<p>8. Customer Acquisition Cost<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0How much you spend to gain a new customer<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you determine if marketing costs are too high<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Customer Acquisition Cost explained\u00a0<\/a><\/p>\n<p>9. Listing Conversion Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of a listing\u2019s viewers who go on to make a purchase<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows whether your product listings need to be adjusted to attract more customers<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Listing Conversion Rate explained\u00a0<\/a><\/p>\n<p>10. New Buyer Growth Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Calculates how fast you are adding new buyers to your marketplace<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps determine if you need to invest more in attracting new buyers<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">New Buyer Growth Rate explained\u00a0<\/a><\/p>\n<p>11. New Seller Growth Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Tracks how fast sellers are being added to meet demand of buyers<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps determine if you need to investigate new ways to attract sellers<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">New Seller Growth Rate explained\u00a0<\/a><\/p>\n<p>12. Percentage of Active Listings<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of total listings that get multiple views per week<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Illustrates which listing styles you should imitate to drive more traffic and potentially increase conversions<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Percentage of Active Listings explained\u00a0<\/a><\/p>\n<p>13. Percentage of Active Sellers<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Calculates the proportion of sellers who regularly add new listings<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you look beyond seller volume to see how sellers are contributing to overall growth<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Percentage of Active Sellers explained\u00a0<\/a><\/p>\n<p>14. Percentage of Engaged Buyers<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of total buyers who searched for or purchased a product recently<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows how many of your buyers are actively using your site<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Percentage of Engaged Buyers explained\u00a0<\/a><\/p>\n<p>15. Percentage of Satisfied Transactions<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of total product reviews that are positive<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you track overall customer satisfaction and identify poorly performing products<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Percentage of Satisfied Transactions explained\u00a0<\/a><\/p>\n<p>16. Purchase Frequency<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0The average number of times a customer purchases from you in a set time period<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps indicate customer loyalty and purchasing behaviour<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Purchase Frequency explained\u00a0<\/a><\/p>\n<p>17. Repeat Customer Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of customers who are making a repeat purchase<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps gauge overall customer loyalty and determine if you need to revamp retention efforts<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Repeat Customer Rate explained\u00a0<\/a><\/p>\n<p>18. Revenue by Traffic Source<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of revenue coming from different sources (social media, organic search, paid search, etc.)<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you identify your most valuable marketing channels<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Revenue by Traffic Source explained\u00a0<\/a><\/p>\n<p>19. Shopping Cart Abandonment Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of customers who add items to their cart but never purchase<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows whether your checkout process may be too complicated, causing shoppers to quit before finishing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Shopping Cart Abandonment Rate explained\u00a0<\/a><\/p>\n<p>20. Time to Purchase<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0The average time or number of sessions for a customer to purchase<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you to understand purchasing behaviour<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Time to Purchase explained\u00a0<\/a><\/p>\n<p>Finance KPIs<\/p>\n<p>Monitor the financial health of your business and prove your viability to shareholders with these metrics.<\/p>\n<p>21. Current Accounts Payable<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Total outstanding bills for the current month<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps with budget planning and monitoring recurring expenses<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Current Accounts Payable explained\u00a0<\/a><\/p>\n<p>22. Current Accounts Receivable<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Total outstanding invoices owed to your company<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps keep track of upcoming revenue, so you can accurately plan cashflow<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Current Accounts Receivable explained\u00a0<\/a><\/p>\n<p>23. Gross Profit Margin<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Total profit, expressed as a percentage of revenue, before adjusting for operating expenses<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you determine the profitability of specific products and the company as a whole<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Gross Profit Margin explained\u00a0<\/a><\/p>\n<p>24. Quick Ratio<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Ratio of revenue gains to revenue losses<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Gives a quick picture of how efficiently the business is growing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Quick Ratio explained\u00a0<\/a><\/p>\n<p>Marketing KPIs<\/p>\n<p>If you\u2019re not tracking campaign performance, you won\u2019t know if your marketing efforts are paying off. Use KPIs to justify your initiatives and make adjustments if needed.<\/p>\n<p>25. Ad Click-Through Rate (CTR)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of people who click an ad after seeing it<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows how appealing your ad is and whether you might need to change ad images or copy<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Ad Click-Through Rate (CTR) explained\u00a0<\/a><\/p>\n<p>26. Ad Revenue<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Amount of revenue coming in from other companies advertising on your site. You can break this KPI down further to look at revenue per impression or\u00a0<a href=\"https:\/\/www.geckoboard.com\/best-practice\/kpi-examples\/cpm-per-page-view\/?filter=marketing\" target=\"_blank\" rel=\"noopener\">revenue per pageview<\/a>.<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Measures how valuable your website traffic is and informs your larger ad strategy<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Ad Revenue explained\u00a0<\/a><\/p>\n<p>27. Bounce Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of people who navigate away from your site immediately after viewing the landing page<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Signals whether you need to redesign your landing page<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Bounce Rate explained\u00a0<\/a><\/p>\n<p>28. Brand Recall<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of people surveyed who remember or correctly identify your brand<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates the success and reach of your marketing efforts<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Brand Recall explained\u00a0<\/a><\/p>\n<p>29. Branded Search Traffic<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Amount of traffic coming to your site from people searching for branded keywords<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows how many people heard of your brand and wanted to find out more<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Branded Search Traffic explained\u00a0<\/a><\/p>\n<p>30. Cost Per Acquisition (CPA)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Amount spent to acquire a new customer through a specified channel<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you evaluate the value of different marketing channels<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Cost Per Acquisition (CPA) explained\u00a0<\/a><\/p>\n<p>31. LTV:CAC Ratio<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Compares the total average revenue per customer with the average cost of gaining a customer<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows whether your marketing spend is paying off<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">LTV:CAC Ratio explained\u00a0<\/a><\/p>\n<p>32. Marketing ROI<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of company profit that comes from paid marketing efforts<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Measures return on investment of paid marketing campaigns<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Marketing ROI explained\u00a0<\/a><\/p>\n<p>33. Net Promoter Score (NPS)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Measures the number of satisfied customers and the average degree of satisfaction<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows how happy your customers are overall<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Net Promoter Score (NPS) explained\u00a0<\/a><\/p>\n<p>34. Pages Viewed per Session<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0How many pages a single user views during one website session<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Gives you a sense of how engaging your website is<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Pages Viewed per Session explained\u00a0<\/a><\/p>\n<p>35. Percentage of New Users<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of total users who are visiting for the first time<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you see whether your site is attractive and user-friendly enough to bring in new users<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Percentage of New Users explained\u00a0<\/a><\/p>\n<p>36. Press Clippings<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0How often your brand is mentioned in the press<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates the level of brand awareness, and more press clippings can lead to greater brand recall<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Press Clippings explained\u00a0<\/a><\/p>\n<p>37. Social Media Mentions<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0How often your brand is mentioned across social media platforms<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates the level of online brand awareness<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Social Media Mentions explained\u00a0<\/a><\/p>\n<p>38. Viral Coefficient<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of new users that each existing user generates<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps track the success of\u00a0<a href=\"https:\/\/www.sellbrite.com\/blog\/how-to-fast-track-customer-growth-with-a-referral-program\/\">referral programs<\/a>\u00a0and social marketing efforts<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Viral Coefficient explained\u00a0<\/a><\/p>\n<p>39. Website Conversion Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of website visitors who take a set action, such as downloading an ebook or making a purchase<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you see if your marketing is effective in driving people to take the desired action<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Website Conversion Rate explained\u00a0<\/a><\/p>\n<p>40. Website Traffic Growth<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Increase or decrease in website visits over a certain time frame<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates whether you may need to adjust your traffic-focused marketing campaigns<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Website Traffic Growth explained\u00a0<\/a><\/p>\n<p>SaaS KPIs<\/p>\n<p>SaaS companies need metrics that will help them track current leads and find ways to continually increase lead volume over time. As a result, SaaS KPIs are more focused than other industries on recurring revenue and the lifetime value of a customer.<\/p>\n<p>41. Average Revenue Per Account (ARPA)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Average amount a business makes on one account, usually calculated monthly or yearly<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps show trends in account upgrades or downgrades and if you need to reevaluate your pricing plan<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Average Revenue Per Account (ARPA) explained\u00a0<\/a><\/p>\n<p>42. CAC Payback Period<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0How long it takes to earn back what you spent acquiring a customer<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows you whether your pricing may be too low<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">CAC Payback Period explained\u00a0<\/a><\/p>\n<p>43. Completion Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of customers who complete a set goal within your user onboarding process<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates whether your onboarding process may be confusing or difficult<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Completion Rate explained\u00a0<\/a><\/p>\n<p>44. Customer Lifetime Value (LTV)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Average revenue per customer from acquisition to churn<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you see if your marketing costs are too high, especially when compared with CAC<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Customer Lifetime Value (LTV) explained\u00a0<\/a><\/p>\n<p>45. Expansion MRR Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0New monthly recurring revenue coming from existing customers<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows whether you\u2019re successfully generating upsells<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Expansion MRR Rate explained\u00a0<\/a><\/p>\n<p>46. Gross MRR Churn Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Total percentage of monthly revenue lost through downgrades or cancellations<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates if you need to focus more on customer retention strategies<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Gross MRR Churn Rate explained\u00a0<\/a><\/p>\n<p>47. Monthly Recurring Revenue (MRR) Closed vs Quota<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Amount of new recurring revenue acquired in a month compared to the target MRR for that month<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you assess whether you need to rethink your sales strategy to increase revenue or whether your target MRR is unrealistic<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Monthly Recurring Revenue (MRR) Closed vs Quota explained\u00a0<\/a><\/p>\n<p>48. Net MRR Churn Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Measure of lost revenue from downgrades or cancellations after factoring in new revenue from expansions<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Offers a more complete picture of your company\u2019s health than the overall churn rate<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Net MRR Churn Rate explained\u00a0<\/a><\/p>\n<p>49. Net MRR Growth Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage increase in net MRR month-over-month<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you measure the profitability of your company<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Net MRR Growth Rate explained\u00a0<\/a><\/p>\n<p>50. Signup to Subscriber Conversion Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of people who upgrade from free trials or freemium products to paid versions<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates how successfully marketing is driving non-paying customers to convert<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Signup to Subscriber Conversion Rate explained\u00a0<\/a><\/p>\n<p>Sales KPIs<\/p>\n<p>Harness your team\u2019s competitive energy and help them respond to leads faster by tracking real-time sales KPIs. At the same time,\u00a0<a href=\"https:\/\/blog.getbase.com\/sales-incentives\" target=\"_blank\" rel=\"noopener\">improve overall performance<\/a>\u00a0by monitoring big-picture metrics, like average follow-up attempts.<\/p>\n<p>51. Activity Per Rep<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Total tasks each rep completes in a given time period, such as phone calls, emails, or demos<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you monitor sales team productivity<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Activity Per Rep explained\u00a0<\/a><\/p>\n<p>52. Average Follow-up Attempts<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Average number of contact attempts sales reps make before closing each lead<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows you how persistent sales reps are before giving up on a lead<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Average Follow-up Attempts explained\u00a0<\/a><\/p>\n<p>53. Average Purchase Value<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Average amount a customer spends on a transaction when a sales rep closes a deal<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Can help you determine the volume of deals you need to meet your revenue goals<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Average Purchase Value explained\u00a0<\/a><\/p>\n<p>54. Average Sales Cycle Length<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Average length of time from initial contact to closing a deal<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Useful when setting long-term budgets and setting deadlines for sales goals<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Average Sales Cycle Length explained\u00a0<\/a><\/p>\n<p>55. Lead Response Time<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Average time it takes sales reps to follow up after identifying a lead<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows you if sales reps need to speed up their outreach efforts<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Lead Response Time explained\u00a0<\/a><\/p>\n<p>56. Lead Velocity Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Month-over-month growth rate of qualified leads<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you predict future revenue, including possible fluctuations<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Lead Velocity Rate explained\u00a0<\/a><\/p>\n<p>57. MQL to SQL Conversion Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of marketing qualified leads (MQL) who convert to sales qualified leads (SQL)<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you predict revenue growth and indicates the quality of marketing and lead-screening efforts<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">MQL to SQL Conversion Rate explained\u00a0<\/a><\/p>\n<p>58. Pipeline Volume vs Goal<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of leads currently in the sales pipeline compared to your target lead amount<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows you whether your sales team is on track to meet their overall sales quota<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Pipeline Volume vs Goal explained\u00a0<\/a><\/p>\n<p>59. SQL to Win Conversion Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of SQLs who become customers<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates whether you need to adjust your sales strategy to get more conversions<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">SQL to Win Conversion Rate explained\u00a0<\/a><\/p>\n<p>Mobile App KPIs<\/p>\n<p>These KPIs help you understand how customers view your app, so you can make improvements and\u00a0<a href=\"https:\/\/amplitude.com\/blog\/2016\/02\/18\/mobile-retention-tactics\" target=\"_blank\" rel=\"noopener\">keep people coming back<\/a>\u00a0for more.<\/p>\n<p>60. App Ranking<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Position of your app within app marketplaces, like Google Play and the Apple app store<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows how visible your app is, which is a predictor of higher download numbers<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">App Ranking explained\u00a0<\/a><\/p>\n<p>61. Average Revenue Per User (ARPU)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Average revenue generated for each user of your app<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you evaluate app pricing and in-app purchase options<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Average Revenue Per User (ARPU) explained\u00a0<\/a><\/p>\n<p>62. Cost Per Install<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Amount it costs you in paid ad spend for each person who downloads the app<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows whether your marketing investments are paying off or if you need to adjust your campaigns<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Cost Per Install explained\u00a0<\/a><\/p>\n<p>63. Retention Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of people who continue using your app over a set period of time<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates how engaging your app is and whether your company is educating users on how to get long-term value out of the app<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Retention Rate explained\u00a0<\/a><\/p>\n<p>64. Session Length<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Amount of time a user spends on the app in one session, from launching the app to closing it<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates whether users are staying in the app long enough to complete the actions you want them to<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Session Length explained\u00a0<\/a><\/p>\n<p>HR KPIs<\/p>\n<p>Track these human resources KPIs to recruit more efficiently, improve onboarding, and create a positive work environment.<\/p>\n<p>65. Absence Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0How often employees are out for unplanned absences like an illness<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Gives you a glimpse of the overall wellness of a team or department<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Absence Rate explained\u00a0<\/a><\/p>\n<p>66. Application Completion Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of candidates who complete and submit an application after starting it<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you see if there\u2019s an issue with the application process, causing people to quit before finishing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Application Completion Rate explained\u00a0<\/a><\/p>\n<p>67. Candidates per Hire<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of candidates you have compared to the number of hires you make<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Can help you predict how many candidates you need to fill a future role and whether you need to improve your current candidate sourcing methods<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Candidates per Hire explained\u00a0<\/a><\/p>\n<p>68. Candidates per Opening<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of candidate applications over a set time frame compared to the number of job openings during the same time<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you gauge the success of your recruitment marketing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Candidates per Opening explained\u00a0<\/a><\/p>\n<p>69. Cost per Hire<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Amount you spend in external and internal recruiting costs for each hire you make<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you create realistic recruitment budgets<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Cost per Hire explained\u00a0<\/a><\/p>\n<p>70. Employee Net Promoter Score<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Measures how likely an employee is to recommend working at your company to their friends and family<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you determine the level of employee happiness and work to foster a positive environment<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Employee Net Promoter Score explained\u00a0<\/a><\/p>\n<p>71. Gender Pay Gap<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Difference in average pay between men and women or non-binary people in the same role<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows whether you need to take action to create a more equal workplace<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Gender Pay Gap explained\u00a0<\/a><\/p>\n<p>72. Gender Ratio<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Shows the proportion of your employees who identify with each gender group<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates if you might have bias in your hiring processes<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Gender Ratio explained\u00a0<\/a><\/p>\n<p>73. Headcount<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Total number of staff and consultants you have at a given time<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you measure how quickly your company is growing<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Headcount explained\u00a0<\/a><\/p>\n<p>74. Hires by Department<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of hires made by each department over a set time frame<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you track growth for each department<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Hires by Department explained\u00a0<\/a><\/p>\n<p>75. Hires by Month<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of people you hired in a given month<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you track annual hiring trends<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Hires by Month explained\u00a0<\/a><\/p>\n<p>76. Length of Service<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Average length of time employees have spent at your company<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Highlights whether your company struggles with retention<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Length of Service explained\u00a0<\/a><\/p>\n<p>77. New Hire Turnover Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of new hires who leave shortly after joining, such as during their probation period<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates if your job descriptions and internal company policies are unclear on what the role requires<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">New Hire Turnover Rate explained\u00a0<\/a><\/p>\n<p>78. New Starters per Month<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0How many new hires you have each month<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you make sure you have enough resources and staff to onboard all new hires<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">New Starters per Month explained\u00a0<\/a><\/p>\n<p>79. Passive Candidate Hire Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of Passive Candidate Hires from your total number of hires<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Lets you know if your strategy for attracting Passive Candidates is working<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Passive Candidate Hire Rate explained\u00a0<\/a><\/p>\n<p>80. Permanent to Freelance Staff Ratio<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0The number of permanent staff you have in your company compared to the number of freelance staff<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates if you might have staffing instability later on due to a high number of freelance workers<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Permanent to Freelance Staff Ratio explained\u00a0<\/a><\/p>\n<p>81. Source of Hire<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Shows you where people are finding your job postings and what percentage of total hires comes from a particular source<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you redirect your recruitment marketing to the most valuable channels<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Source of Hire explained\u00a0<\/a><\/p>\n<p>82. Time to Fill<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Average time it takes to hire someone for a position<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Measures the efficiency of your current recruitment process<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Time to Fill explained\u00a0<\/a><\/p>\n<p>83. Training Expenses<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Total amount of money you spend on\u00a0<a href=\"https:\/\/whatfix.com\/employee-training\/\" target=\"_blank\" rel=\"noopener\">employee training<\/a><\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you see if you need to invest in different training solutions, especially when compared with employee training satisfaction and performance reports<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Training Expenses explained\u00a0<\/a><\/p>\n<p>84. Yield Ratio<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of candidates who move from one stage of hiring to the next<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Highlights slow hiring phases that need improvement to keep candidates moving forward<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Yield Ratio explained\u00a0<\/a><\/p>\n<p>Customer Support KPIs<\/p>\n<p>Help your\u00a0<a href=\"https:\/\/vitally.io\/blog\/posts\/why-its-a-mistake-to-separate-customer-support-from-customer-success\" target=\"_blank\" rel=\"noopener\">support team<\/a>\u00a0measure and improve their customer service by tracking customer satisfaction, ongoing conversations, and more.<\/p>\n<p>85. Agent Touches per Ticket<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0The number of touches required to solve a ticket<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Higher numbers of touches can negatively impact CSAT<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Agent Touches per Ticket explained\u00a0<\/a><\/p>\n<p>86. Average Handle Time (AHT)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0The average time an agent spends on each call or ticket<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Ensures customer calls are conducted efficiently<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Average Handle Time (AHT) explained\u00a0<\/a><\/p>\n<p>87. Average Reply Time (ART)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0The average time a customer has to wait for a reply after contacting support<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps highlight if all communications are being dealt with promptly rather than just First Touch<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Average Reply Time (ART) explained\u00a0<\/a><\/p>\n<p>88. Average Resolution Time<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0The average time taken for a ticket to be solved<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Ensures customers&#8217; issues are resolved quickly<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Average Resolution Time explained\u00a0<\/a><\/p>\n<p>89. Call Abandonment Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0The proportion of calls where the customer hangs before their call is answered<\/li>\n<li><strong>Why track it:<\/strong>\u00a0High abandonment rates are a likely to result in poor customer satisfaction<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Call Abandonment Rate explained\u00a0<\/a><\/p>\n<p>90. Conversations Per Teammate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of customer interactions for each member of the customer support team, typically per day<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you determine if support reps\u2019 workloads are reasonable or overwhelming<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Conversations Per Teammate explained\u00a0<\/a><\/p>\n<p>91. Customer Effort Score (CES)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Scores how easy customers find it to solve their problem<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Feeds into overall customer satisfaction<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Customer Effort Score (CES) explained\u00a0<\/a><\/p>\n<p>92. Customer Satisfaction (CSAT)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Shows you how happy your customers are based on customer experience survey responses<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Measures how well your support team is handling customer concerns<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Customer Satisfaction (CSAT) explained\u00a0<\/a><\/p>\n<p>93. Escalation Rate<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Percentage of support tickets that are escalated to a new support tier<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows the effectiveness of your first line of support<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Escalation Rate explained\u00a0<\/a><\/p>\n<p>94. First Contact Resolution Rate (FCR)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Shows you what proportion of tickets are solved on first contact<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Measures how efficient your team are at solving customer issues<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">First Contact Resolution Rate (FCR) explained\u00a0<\/a><\/p>\n<p>95. First Response Time (FRT)<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0The time it takes the customer support team to respond after a customer submits a ticket<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you reduce customer wait times and increase satisfaction<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">First Response Time (FRT) explained\u00a0<\/a><\/p>\n<p>96. Knowledge Base Views<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of pageviews on your self-help support pages<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Allows you to identify the most common customer issues and address the root causes of these problems<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Knowledge Base Views explained\u00a0<\/a><\/p>\n<p>97. Most Common Issues<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of pageviews on your self-help support pages<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Allows you to identify the most common customer issues and address the root causes of these problems<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Most Common Issues explained\u00a0<\/a><\/p>\n<p>98. Percentage of Positive Votes<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0The percentage of positive votes that your help center articles receive (for help centers where readers can vote on articles)<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you identify articles that need revisions and brainstorm new article ideas based on popular topics<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Percentage of Positive Votes explained\u00a0<\/a><\/p>\n<p>99. Ratio of Views vs Tickets submitted<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Compares the number of pageviews on help center pages to the number of support tickets sent in<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Helps you see if customers are able to solve issues independently or if they need assistance from reps<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Ratio of Views vs Tickets submitted explained\u00a0<\/a><\/p>\n<p>100. Ticket Backlog<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Number of unresolved customer support tickets in a given time period<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Indicates if your team needs help handling their current\u00a0<a href=\"https:\/\/www.geckoboard.com\/best-practice\/kpi-examples\/ticket-volume\/?filter=customer-support\">ticket volume<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Ticket Backlog explained\u00a0<\/a><\/p>\n<p>101. Ticket Volume<\/p>\n<ul>\n<li><strong>What is it:<\/strong>\u00a0Total tickets in your queue over a period of time<\/li>\n<li><strong>Why track it:<\/strong>\u00a0Shows you trends in numbers of tickets your team is dealing with at a given time<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mintea.blog\/?p=2170\">Ticket Volume explained\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>90+ KPI examples to keep your company on track Making business decisions hinges on knowing how your teams and products are performing. And that knowledge comes from tracking the right key performance indicators (KPIs). But with hundreds of KPI examples to choose from, how do you know which ones are best for your company? That\u2019s &hellip; <a href=\"https:\/\/mintea.blog\/?p=2166\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">90+ KPI examples to keep your company on track<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[32,79,43,26,68,78],"class_list":["post-2166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookmarked-articles","tag-analytic","tag-bi","tag-dashboard","tag-data","tag-kpi","tag-visualization"],"_links":{"self":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/2166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2166"}],"version-history":[{"count":5,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/2166\/revisions"}],"predecessor-version":[{"id":2230,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/2166\/revisions\/2230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/media\/2233"}],"wp:attachment":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}