{"id":2022,"date":"2022-05-30T15:46:08","date_gmt":"2022-05-30T08:46:08","guid":{"rendered":"https:\/\/mintea.blog\/?p=2022"},"modified":"2022-06-05T09:56:44","modified_gmt":"2022-06-05T02:56:44","slug":"2022","status":"publish","type":"post","link":"https:\/\/mintea.blog\/?p=2022","title":{"rendered":"Customer Journey Mapping (CJM) (Clips, Excel Template)"},"content":{"rendered":"<p><strong>Customer Journey Mapping (CJM)<\/strong><\/p>\n<p><strong>CJM a Helpful Analytical Tool for CLV<\/strong><\/p>\n<p><a href=\"https:\/\/www.marketingstudyguide.com\/customer-journey\/\" target=\"_blank\" rel=\"noopener\">Customer journey mapping<\/a>\u00a0is a common analytical approach to understand the steps, processes, interactions, and brand touchpoints for the progression of a non-customer to a loyal advocate.<\/p>\n<p>These are the same steps that a brand needs to progress through in order to maximize customer lifetime value: from new<a href=\"https:\/\/www.clv-calculator.com\/customer-costs\/customer-acquisition-cost-formula-clv\/\">\u00a0customer acquisition<\/a>\u00a0to highly\u00a0<a href=\"https:\/\/www.clv-calculator.com\/customer-retention\/\">loyal<\/a>\u00a0supportive customer (and, of course, all the steps in between).<\/p>\n<p><strong>Example CJM<\/strong><\/p>\n<p>Here is an example customer journey map\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" class=\"wp-image-2023\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/04\/example-cjm.png\" alt=\"example cjm\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/04\/example-cjm.png 1024w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/04\/example-cjm-300x178.png 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/04\/example-cjm-768x456.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>As you can see, for each brand persona (personified representative customer of a target market), there are four each phases of customer development\u201d<\/p>\n<ul>\n<li>Awareness phase = before the consumer has a desire\/interest in buying the product<\/li>\n<li>Search phase = when the consumer is seeking to buy the product and is seeking and reviewing information<\/li>\n<li>Purchase and consumption phase = the process of the consumer finally buying (after evaluation) and then consuming the product<\/li>\n<li>And post-purchase = what happens to the consumer \u2013 in terms of customer satisfaction, attitude, and brand loyalty after their purchase<\/li>\n<\/ul>\n<p>For more information \u2013 please refer to this external article on the\u00a0<a href=\"https:\/\/www.marketingstudyguide.com\/phases-of-a-customer-journey\/\" target=\"_blank\" rel=\"noopener\">top-level phases<\/a>\u00a0of the customer journey.<\/p>\n<p><strong>CJM FREE EXCEL TEMPLATE<\/strong><\/p>\n<p>Designing a customer journey map \u2013 like the one above \u2013 is now super easy thanks to this\u00a0<strong>free<\/strong> Excel template, available for download\u2026 <strong><span style=\"color: #ff0000;\">LINK<\/span><\/strong>: <a href=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/04\/Customer-Journey-Mapping-CJM-template.xlsx\">customer-journey-map-maker<\/a><\/p>\n<p>This is an easy-to-follow, drop-down menu template that can build a CJM within minutes \u2013 like the one shown above.<\/p>\n<p>Here is an image of the starting \u201cblank\u201d CJM and underneath is a video of how to use the free customer journey map Excel template.<\/p>\n<div style=\"width: 660px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2022-1\" width=\"660\" height=\"365\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/04\/Customer-Journey-Mapping-CJM-CLIP.mp4?_=1\" \/><a href=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/04\/Customer-Journey-Mapping-CJM-CLIP.mp4\">https:\/\/mintea.blog\/wp-content\/uploads\/2022\/04\/Customer-Journey-Mapping-CJM-CLIP.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Journey Mapping (CJM) CJM a Helpful Analytical Tool for CLV Customer journey mapping\u00a0is a common analytical approach to understand the steps, processes, interactions, and brand touchpoints for the progression of a non-customer to a loyal advocate. These are the same steps that a brand needs to progress through in order to maximize customer lifetime &hellip; <a href=\"https:\/\/mintea.blog\/?p=2022\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Customer Journey Mapping (CJM) (Clips, Excel Template)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[32,73,63,62,55,56,26,54,72,83],"class_list":["post-2022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookmarked-articles","tag-analytic","tag-clip","tag-clv","tag-crm","tag-customer-analytic","tag-customer-lifecycle","tag-data","tag-data-mining","tag-excel-template","tag-pinned"],"_links":{"self":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/2022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2022"}],"version-history":[{"count":6,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/2022\/revisions"}],"predecessor-version":[{"id":2049,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/2022\/revisions\/2049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/media\/2279"}],"wp:attachment":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}