{"id":1810,"date":"2022-01-12T11:15:09","date_gmt":"2022-01-12T04:15:09","guid":{"rendered":"https:\/\/mintea.blog\/?p=1810"},"modified":"2022-01-12T11:16:31","modified_gmt":"2022-01-12T04:16:31","slug":"1810","status":"publish","type":"post","link":"https:\/\/mintea.blog\/?p=1810","title":{"rendered":"Customer Lifetime Value (Starbucks Case Study)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1812\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-02.png\" alt=\"\" width=\"897\" height=\"641\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-02.png 897w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-02-300x214.png 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-02-768x549.png 768w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1813\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-03.png\" alt=\"\" width=\"880\" height=\"360\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-03.png 880w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-03-300x123.png 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-03-768x314.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1814\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-04.png\" alt=\"\" width=\"651\" height=\"762\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-04.png 651w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-04-256x300.png 256w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1815\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-05.png\" alt=\"\" width=\"881\" height=\"536\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-05.png 881w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-05-300x183.png 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-05-768x467.png 768w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-05-180x110.png 180w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1816\" src=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-06.png\" alt=\"\" width=\"878\" height=\"601\" srcset=\"https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-06.png 878w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-06-300x205.png 300w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-06-768x526.png 768w, https:\/\/mintea.blog\/wp-content\/uploads\/2022\/01\/clv-sb-06-220x150.png 220w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/p>\n<p>Source: KISSmetrics<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: KISSmetrics<\/p>\n","protected":false},"author":1,"featured_media":1811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[32,63,62,55,56,26,54],"class_list":["post-1810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookmarked-articles","tag-analytic","tag-clv","tag-crm","tag-customer-analytic","tag-customer-lifecycle","tag-data","tag-data-mining"],"_links":{"self":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/1810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1810"}],"version-history":[{"count":4,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/1810\/revisions"}],"predecessor-version":[{"id":1820,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/posts\/1810\/revisions\/1820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=\/wp\/v2\/media\/1811"}],"wp:attachment":[{"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mintea.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}